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Electric Eye Candy

December 16th, 2009

A decade ago, Toyota showed us that transportation could be efficient but boring when they introduced the first generation Prius.  A few years ago, Tesla wowed the world (well, at least the automotive world – or rather, the green-sports-car-world) with its Roadster, showing that fast can be efficient and sexy all at once.  Then came Fisker‘s Karma.  And others…

Mercedes Benz SLS AMG

Mercedes Benz SLS AMG

At this point, high-end, electrified sports cars are popping up as frequently as Tiger Woods’ mistresses.  Two recently caught my eye.  (Cars, not mistresses…)  The first is the Mercedes Benz SLS AMG.  Now, the SLS isn’t a built-from-scratch EV supercar.  This homage to the classic 300SL comes with a 6.2-liter, 563 hp V8 providing the motivation for sub-4-second acceleration to 60 mph.  But, Daimler’s Chairman of the Board Dieter Zetsche says “As of 2013, it will be available with an electric-only driveline.”  Unfortunately, details are sparse.  But given the gasoline version will probably cost around $200,000, there’s plenty of financial opportunity to install a very capable electron-based drivetrain in a couple years.

The other car that caught my attention is a new car (the Motion) from a new car company (Kepler Motors, presumably named for German mathematician Johannes Kepler, for a reason I don’t know, although I did once visit Tübingen, Germany – the town of Kepler’s alma mater – and had some really good spätzle).  The Motion – a parallel through-the-road hybrid – utilizes Ford‘s new EcoBoost engine (which I described here), tuned to 550 hp and attached to the rear wheels, while a 250 hp electric motor provides motive force at the front end, adding up to new levels of ridiculosity.  It’s good-looking, exclusive, and undoubtedly fast, but I keep thinking:  All these new companies keep showing us what they can do with electrified drivetrains – now, show us what you can do with a $20k – $40k price point.

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