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VVC (Very, Very Coy)

July 17th, 2009

About a month ago, the V-Vehicle Company (VVC) burst onto the auto scene, announcing plans to set up shop in an abandoned Guide headlight plant in Monroe, Louisiana.  Their stated intention is to be “a new American car company that will produce a high-quality and fuel-efficient car for the U.S. market.”  They raised some eyebrows, probably because of their high-profile investors Kleiner Perkins and T. Boone Pickens (hey, what about his wind project?), and also because of their director of design, Tom Matano, who was the stylistic mind that created the iconic Mazda Miata.  Bringing jobs to a depressed region in America, building a new efficient American car, having all the right people in place – all sounds great, right?

It’s been a month since VVC came out from under the radar, and it seems like they’ve now faded back into secrecy.  Other than a fancy video from Louisiana Economic Development with some teaser images (and a rumor that the vehicle’s price-tag will be about $10k), there’s not much info to be had about the car that VVC plans to begin producing in about a year and a half.  I’m very curious as to why they chose last month to say, “HI, LOOK AT US!” without continuing to stoke the excitement.  (I wonder, might they be requesting DOE loans under the ATVMP?)  And what about this rumored $10k price tag, if it is true?  At that price, it certainly won’t be an electrified vehicle, like so many others that are currently under development.  (I wonder, could it have a natural gas-fueled powertrain, given that T. Boone is on board?)

I wish them luck, and they’ve definitely got my interested piqued.  But 18 17 months isn’t that far away, and Bobby Jindal‘s inspiring words at the end of the video won’t sustain me that long!

VVC teaser

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